Agritourism product and experience Development
We support the development and growth of agritourism experiences
Through strategic planning, mentoring, grant writing, and tourism award submissions, we support the development of new agritourism experiences and the growth of existing ones.
Recent Client Success
☆ Agritourism development mentoring
One-on-one mentoring
Tilma Group has mentored the owners of numerous agritourism business, such as farm stays, wineries, horse riding tours, cheese factories, museums, and bushtucker and strawberry farms.
We have supported the growth of agritourism events (a hook that attracts visitors to rural destinations) with strategic planning and mentoring, including rodeos, the Australian Camp Oven Festival, the on-farm Felton Food Festival, Casino Beef Week, Ballina Prawn Festival, Blackbutt Avocado Festival, Primex Field Days, and many other agritourism events.
Workshops
We facilitate agritourism development workshops on the opportunities agritourism offers producers. Face-to-face workshops support networking and collaboration.
☆ New agritourism product development
Event
For Goondiwindi Regional Council, Tilma Group developed a new event utilising the varied and innovative farming undertaken across the region, from broad acre cropping to boutique lavender and Chinese date farms.
The new event, Discover Farming, was initially run as a month-long celebration of the innovation, produce and agriculture from the highly productive region, and now offers custom tours and educational experiences throughout the year.
Farm trail
For a group of three rural Councils, Tilma Group developed the successful Canola Trail which supports year-round visitation to the Riverina region of NSW.
The trail of golden canola fields connects rural towns through experiences based on food, heritage, nature, recreation, arts, and boutique shopping.
☆ Securing development funding
Tilma Group has a long track record of securing funding to enable agritourism development such as
$317,000 to develop a new annual regional produce / foodie event as part of PRIMEX Field Days
$137,550 to build Food I Am’s cooking school which showcases the region’s produce and producers
$120,000 for Australian Regional Tourism to deliver a national agritourism development program
Funding for the regional produce festival, Hampton Festival, to develop an event revitalisation plan