Gen Z will influence 40% of travel by 2020!
Virtuoso surveyed its expert travel advisors on the hottest trends in family travel and the results are just what you'd expect: experiential travel is hot!
Some of the biggest family travel trends are in active and adventure trips, educational trips and cultural immersion.
Gen Z is the next generation influencing family travel. This generation, born since the beginning of the 1990s, will make up 40% of consumers with disposable income to travel by 2020 (Source: Digital Tourism Think Tank).
Gen Z is seeking
unusual destinations (being well-travelled)
adventure and active experiences
cultural immersion for enrichment and learning
experiences and beautiful visuals to share on social media
trips personalised to their interests
boutique and private accommodations
and they're travelling with multiple generations of their family for connection.
Have you seen changes in your destination in family travel trends?