Are your tourism plans such as your Destination Management Plan, Regional Events Strategy, or Visitor Servicing Strategy living documents that guide what you work on, or have they been kind of forgotten as time passed since they were created?

The Australian Regional Tourism Convention program was jam-packed with great presenters, insightful conversations, and plenty of networking full of robust discussions and laughter.

The federal government has developed a national strategy for Australia’s visitor economy recovery and return to sustainable growth called THRIVE 2030 (THe Re-Imagined Visitor Economy).

This article looks at what THRIVE 2030 means for regional tourism over the coming eight years.

If a destination is marketed successfully with strong investment and superb content using a detailed and focused marketing strategy, but fails to deliver a quality experience when visitors arrive, the tourism potential of the destination will never be realised!

All the pillars of the visitor economy require effective management.

Tilma Group’s takeaways from a national survey on economic development and tourism investment by local governments across Australia, with a focus on regional cities and rural areas.

What is it like to implement a tourism development strategy developed by Tilma Group?

We strive to provide plans that are realistic and achievable and suit the capacity of a region's human resources to deliver (or identify where potential sources of funding or partnerships can support implementation).

Just over a year ago we developed a Visitor Economy Strategy for Central Highlands Development Corporation that is project-based for easy implementation.

Our top tips for how regional destination can take advantage of the current post-COVID lockdown surge ​in domestic tourism

What happens when you bring together a passionate advocate for regional and rural tourism and an out-of-the-box thinker who specialises in learning and development and creating innovative and energetic teams?

A collaboration that supports regional and rural councils to be brave, and think outside the box in paving the way for tourism success…

As travel resumes, regional destinations are poised to benefit if they can stand out in the crowded marketplace and meet the needs of visitors.

This COVID-recovery plan pulls together post COVID travel trends and traveller types, and recommended resources for destinations.

In 2011 a magnitude 6.2 earthquake caused widespread damage across Christchurch. 15,000 families lost their home in 25 seconds. When the dust settled, the community began to re-envision its world.