Regional Events Strategy

GoLDFIELDS WA

Striking landscapes, gold rush heritage, Aboriginal culture and unique events make the Goldfields of southeast WA a truly special Outback destination.

PROJECT PURPOSE

Australia’s Golden Outback, the regional tourism organisation, hired Tilma Group to develop an events strategy to develop the events sector’s capacity and build a vibrant and diverse events portfolio that stimulates economic growth, attracts and disperses visitors, and enhances local pride and the liveability of the region for current and future residents.

 

Project Overview 

 Development of the strategy involved

  • Consulting with key stakeholders across the seven local government areas of the Goldfields

  • Developing an audit of the Goldfield’s events, events infrastructure, and event organisers’ capacity

  • Exploring challenges (many in this remote region), gaps and opportunities

  • Developing a vision and objectives

  • Identifying game-changing strategic priorities and the actions to achieve them

  

Project Outcomes  

The event strategy recommends realistic strategies and priority action areas for the Councils to collaborate on that will drive increased benefits from events.

 

 
Referee 

Donna Malec
Goldfields Tourism Development Manager
Australia’s Golden Outback
0416 232 997
donna.malec@goldenoutback.com
www.australiasgoldenoutback.com

 

CouncilsKushla GaleComment